Text EffectsThere are lots of great things that can be done with text, particularly to make headlines jump out. Here are a few samples.
Set fire to your text.
Create stainless steel and make embossed text.
Detach a shadow and reshape it.
Make a custom neon sign.
Create chrome and add it to text. 
Make letters look soft and round.
Turn a headline into glass.
Distort text in unlimited ways.
Reshape letters completely.
Run text over a path and in any direction.
All these text effects and more ideas can be found in Photoshop In A Day .
There are extra text facts as well. For example, have you ever wondered why letter sizes seem to vary so much even though fonts are the same point size?
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